Every year, several clothes are shipped out for donation, some of these are old and unwashed, and others are not appropriate for routine usage. Most areas affected by calamities are in need of life-saving goods like water, food, and medication. Agreeing to a study by Nielsen, 80% of the Philippine population spend a heap of time shopping or getting to shopping centers. In lieu of this situation, Red Cross, Ariel, Downy Parfum, and Leo Burnett organized an event last year called Aid Couture. Clothing donations were sorted, washed (with Ariel and Downy Parfum), styled, and sold at prices corresponding to the price of a life-saving good .
This August, the same team is having another (Ariel) Aid Couture Preloved Clothing Sale at Glorietta and Market Market!, with the help of Suds Laundry and Ariel to wash the clothes and with some of the nation's renowned designers such as Rajo Laurel, Happy Andrada and John Paras, to alter and style them.
Photo courtesy of Onik Barbosa, Associate Regional Accounts Director - ASEAN Laundry (P&G Team, Leo Burnett Manila)
Discounts up to 80% will take place on August 2-3 at the Glorietta Activity Center and the Market! Market! Activity Center.
We can use our love to shop to help our calamity-stricken brothers and sisters, with the plus of enjoying guilt-free shopping, by supporting this year's Ariel Aid Couture.
The girls and I are excited to see you there!